Meet Atiya, the founder of EL LUXURY! There are numerous factors which led her to create a luxury product which would make anyone feel better about themselves! In recent years there has been so much violence, hatred, and cruelty beyond imagination against humanity around the world! The pandemic and the genocide in particular led Atiya to believe we must all spread as much kindness as we possibly can. So she created a brand combining the first initials of her two daughters as she wanted to create awareness for new mums that they are not alone in facing the daily challenges of bringing up new borns and young children. Atiya carries a strong belief that we must not neglect ourselves just because we have a new baby to look after. She wants everyone to know that we are all beautiful no matter what size or ethnicity we belong to. There is far too much pressure in society for us to look a certain way but just remember we must not get influenced to deviate away from our comfort zone. The body shaming, bullying of new mums, brides worried how they will look, pressures of achieving certain milestones at a particular age and unnecessary bullying amongst youths all these factors collectively made her even more passionate to support women and young girls! All these real life scenarios motivated her to create something which would make us feel extra special about ourselves regardless of what challenges we are facing behind closed doors. ‘A luxury product for all you fabulous ladies out there! Xx’